Serving local businesses across Ontario (including Ottawa, Kingston, Belleville, Toronto, Kitchener-Waterloo, London)
You already have a website, but it is not showing up when your prospects search for your services. We help your business be found on Google and other major search engines through both paid and organic search results. Click here to read more about the difference between paid and organic search traffic.
Advertising on Google, Yahoo and Bing search results is an effective way for many businesses to generate targeted traffic to your site in a short amount of time. With paid search advertising, or pay-per-click campaigns, you have control over which search terms your ads will show up, as well as the location of your target customer -- and you only pay when the searcher clicks on your ad. As a Google Partner, our online marketers are all Google Adwords Certified and are recognized by Google as experts in online advertising.
We take care of every aspect of your pay-per-click campaign (PPC), including keyword research and selection, ad copy, landing page creation, and conversion tracking. We will also do A/B testing of your ads and landing pages to find out which variation is more effective in bringing you customers. All we need from you is to tell us what your goals are, some details about the service(s) you want to advertise for, your service area and your monthly budget. We do the rest.
We work with you to tailor your campaigns to the needs of your local geographic target. We take your input and will continually tweak your campaigns to go after the keywords and ad variations that best converts visitors to leads. You also have the flexibility to increase or decrease your monthly budget depending on your business cycles. Because we charge you a fixed management fee, you will not be pressured into spending more than what your business can support.
Being able to track conversions from your PPC campaign is essential in knowing whether search advertising is effective for your business. We create web forms to be filled out by visitors interested in your service. If you wish, we can also set-up call tracking phone numbers. We also install web analytics to track visits and lead conversions, and provide you with reports so you have visibility into the effectiveness of your paid search campaigns.
In addition to text ads, we also create image ads (also called display ads) to show up on websites that are a part of the Google Display Network. With a largest inventory of websites in the world, you can target new audiences based on location, demographics, topic and interest.
One of the most effective form of display advertising is called "Ad Remarketing", where your ad will only be shown to people who have already visited your website but have not taken a specific action (e.g. provide you their contact info). We can help you setup remarketing campaigns on the Google Display Network and on social media sites like Facebook and Twitter.
Unlike paid search campaigns, investing in search engine optimization (SEO) can result in your website being shown on the organic or natural search results of Google, Bing and Yahoo, without having to pay every time a visitor clicks on your ad. Read our article on the differences between paid and organic searches.
Obviously, having your website show up at the top of organic search results is what every business wants. Unfortunately, there are many factors that go into the ranking algorithm, and only the search engines like Google have full control over their proprietary computer algorithm that determines which websites should rank on page one for specific search terms. Fortunately, there are still many things that can be done to indicate to search engines that your website deserves to be on the first page of search results.
Having the right keywords play an important role in making sure your prospects find your business on search engines. We will research which keywords and phrases are relevant to your industry and service area, and perform an analysis of your competitor's websites to identify the best keyword/phrase targeting opportunities for your company. We will then optimize your webpage titles, content and metatags with your target keywords.
We make recommendations on what articles to write based on information your prospects are looking for when they search for your services. We then provide editorial support on new content to ensure maximum SEO potential. Depending on your choice of package, we will also write articles on your behalf by interviewing you and your team -- this ensures we capture your voice and properly convey your expertise.
In addition to on-page content changes to your website, we will claim (or create, if it doesn't exist) and optimize your business listings on Google+, Bing, Yelp and other directories relevant to your industry. We will make sure your company information is uniform across all listings, and will regularly post photos of your work, frequently asked questions or relevant industry articles to these listings if applicable.